From lawn care pro
to turf business owner

It's built for solo operators who want to make more money without hiring employees, small mowing companies that want to train themselves or their crews in turf management, and anyone ready to move beyond low-profit mowing. If you're tired of guessing, Googling, and piecing together free information, and you want step-by-step guidance from someone who's built a real turf business, it's a fit.

Yes. You get access to the full course as soon as you join, with no waiting for modules to unlock. But there's a lot of information in here, and we don't recommend trying to get through it all at once. Start with Modules 1 and 2, then work through the rest one module at a time alongside our weekly live calls in the community, so you can implement as you go and bring your questions to Jason. Every call is recorded.

Now is a great time. The Academy walks you through the licensing process and what to expect, so you can prepare while you learn the rest of the system and be ready to go once your license comes through. Requirements vary by state, so check yours with the lookup tool on our Freebies & Shop page.

The business side of the Academy works anywhere: licensing, pricing, building a program, and keeping customers. Turf care itself depends on your grass types and climate, so bring your region-specific questions to the weekly live calls and Jason will help you think them through.

Lifetime access. As long as the program is hosted on our platform, you can log in and revisit the material. If we ever move platforms or stop hosting the course, you'll receive full downloadable access so you can keep the training permanently.

We only open enrollment a few times a year, mostly in late fall and early winter. That's on purpose: nobody has time to learn turf in the middle of the spring rush. The off-season is when you plan your next year, so it's the best time to learn the system, get licensed, and start spring ready to offer turf care. Join the waitlist to hear first when the doors open.

Yes, and most people should. You don't have to start over with a new customer base. Many operators start by offering turf care to the clients they already mow and landscape for, then shift their business over time at a pace that works for them.

Plan on time for one module plus the weekly live call. It's built to fit around a working lawn care schedule, and every call is recorded if you can't make it live.

Yes. Most states require a license to legally apply fertilizers and weed control products. The Academy explains the general process, what to expect, and how to prepare. You can also use the state license lookup on our Freebies & Shop page to find your state's official licensing page.

Yes, but most of it is incomplete, outdated, or not suited to your region. Turf care requires correct timing, chemical knowledge, mixing accuracy, and proper field application. Mistakes can kill lawns, lose clients, or violate local regulations. The Academy gives you the exact system Jason uses on real lawns, so you skip the trial and error.

All sales are final. Because the Academy gives you immediate access to the full training, we don't offer refunds on the program or any of our training. Results also depend on a lot of variables outside our control, like your market, your effort, and your state's licensing. Not sure yet? Start with our free Turf Foundations mini course to see how Jason teaches before you join. And once you're in, you have lifetime access for as long as the course is hosted.